Safeway, proudly supporting Western Canadians

For more than 85 years Safeway has been proudly serving Western Canada. As part of Sobeys Inc., which dates back to 1907 when J.W. Sobey began a local meat-delivery service, we proudly share in that tradition through our Local program. We build relationships with local suppliers and give them the opportunity to grow within our stores across Western Canada.

How to go into business with Safeway

Our Local Program allows local suppliers to grow at a sustainable pace within our network of stores. You can start out in less than five stores and work with our team to grow.

Local Program Requirements:

Your products are made right here in Canada.
You are locally producing items that will wow and excite our customers.
Your products are regionally relevant in a local market.
Your product is packaged and ready to be sold.

If you fit this criteria, we want to know more!

Supplier Diversity

At Safeway, our goal is to support diverse-owned businesses and ensure we reflect the communities in which we serve. Through our Local Program, diverse-owned businesses will have access to listing opportunities, resources, and mentorship in effort to help them thrive.

We define “diverse-owned” as businesses that are at least 51% owned and operated by one or more members of the following communities: 2SLGBTQIA+ Black, Indigenous, Persons with Disabilities, Women and Visible Minorities. Diverse-owed businesses are encouraged to reach out as we believe that inclusion is essential for an authentic marketplace, inspires innovation, and helps benefit the communities we serve.

Safeway is a proud corporate member of these Canadian supplier diversity certifying agencies:

If you have further questions or would like more information, please contact supplierdiversity@sobeys.com

Are you locally producing a product that you would like to share with Safeway for listing consideration?

Please click on the link below and complete the brief Submission Form.

Submission Form

What our Local Suppliers have to say

Colleen Wohlgemuth Owner, Stone City Coffee – Steinbach, Manitoba

My love for freshly roasted specialty coffee began many years on vacation to my sister's roastery in California. We brought home beans to serve to our friends and we kept hearing, “this is the best coffee I have ever had,” and we began to dream. What started as a dream, part-time side gig has now become a full-time roasting job for me.

Our hand-crafted, small-batch approach is what makes our relationship with our coffee unique. Our purpose is to create belonging within the community - through coffee. Why coffee? A really good cup of coffee is often shared and it brings people together.

The Local Program has played a key role in our growth. The support we have received from the local development manager, to the store owners/managers has helped us bring awareness to our brand. The willingness to work with us has been remarkable. Our freshly roasted 100% Arabica specialty coffee is now available all across Manitoba!

Avi Gill, Owner and President, Farming Karma Fruit Co. - Kelowna, BC

My family and I made our first fruit beverage drinks in 2019, and Safeway has been an amazing partner from the beginning! Their Local Program has been a huge success for us and has really helped further our brand recognition tremendously. The Safeway team is always available to provide guidance and support and has truly helped us make our beverages a success! We are grateful for their mentorship and their willingness to go above and beyond to help local companies succeed.

Ashley Ehmann Co-Founder, Twigz Prezels – Calgary, Alberta

My family and I created Twigz Prezels two years ago as we wanted a snack that was baked, not fried, and packed with flavour. We knew our pretzels were too good to keep within the family, so we decided to start a business and share them with others. With the help of the local program, our pretzels were sold in more than locations across Alberta within a year and a half of launching!

The Local Program has played a key role in helping our business grow. The support, communications, and willingness to work with our brand to help us learn and expand has been remarkable.

Colleen Wohlgemuth Owner, Stone City Coffee – Steinbach, Manitoba

Avi Gill, Owner and President, Farming Karma Fruit Co. - Kelowna, BC

Ashley Ehmann Co-Founder, Twigz Prezels – Calgary, Alberta

The Local Program has played a key role in helping our business grow. The support, communications, and willingness to work with our brand to help us learn and expand has been remarkable.