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Partner Update

Empire and its select banners across the country, including Safeway, will be transitioning from AIR MILES to Scene+ beginning in Atlantic Canada in August 2022, and then continue across the rest of Canada culminating in early 2023. Find frequently asked questions below.

What is Scene+?

Scene+ is one of Canada's leading lifestyle loyalty programs. The Scene+ program offers members opportunities to earn and redeem points when and how they want to be rewarded.

Scene+ will include our leading grocery, pharmacy, liquor and convenience brands in Canada, as well as travel through Expedia, banking solutions through Scotiabank, dining with over 700 Recipe Unlimited restaurants (like Swiss Chalet, Montana's, Kelseys and Harvey's), movies through Cineplex and redemption partnerships with great brands like Apple, Best Buy and many others.

Safeway Canada Homepage

Everything's better baked fresh. Blue plate with 1/4 of whole chicken toped with gremolata with a half grilled lemon on the side. Surrounded by a blue plate with whole chicken, blue plate with half grilled lemon, and a small white bowl with gremolata. 4 Days Only! Spend $125 or more on groceries get 1000 Scene+ Points. Coupon required. See flyer for more details See Flyer Hot Price Event June Safeway Days Everything's better baked fresh.

What's new

Celebrate Dad!

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Heirloom Tomato Ceviche
Total Time
50 min
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Korean-Style Pork Slider
Total Time
25 min
View Recipe
Watermelon Beergarita 
View Recipe
Hawaiian-Ribeye Steak
Total Time
4 h 20 m min

For all other questions regarding your AIR MILES Reward Miles please visit


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