Skip to Content

Partner Update

Empire and its select banners across the country, including Safeway, will be transitioning from AIR MILES to Scene+ beginning in Atlantic Canada in August 2022, and then continue across the rest of Canada culminating in early 2023. Find frequently asked questions below.

What is Scene+?

Scene+ is one of Canada's leading lifestyle loyalty programs. The Scene+ program offers members opportunities to earn and redeem points when and how they want to be rewarded.

Scene+ will include our leading grocery, pharmacy, liquor and convenience brands in Canada, as well as travel through Expedia, banking solutions through Scotiabank, dining with over 700 Recipe Unlimited restaurants (like Swiss Chalet, Montana's, Kelseys and Harvey's), movies through Cineplex and redemption partnerships with great brands like Apple, Best Buy and many others.

Safeway Canada Homepage

Activia Kraft Lunchables Happy New Year! Value worth celebrating Text Reading: "Haul in 1 Million Scene+™ Points. Spend $15 on any participating Tru North Seafood products between January 2-29-2025. Scan your Scene+™ card at checkout to be entered to win. To know more, click the 'Learn More' button on the left." Tax Break Book your flu shot today The perfect wing night from our kitchen to yours! Scotiabank® Scene+™ Visa Card The Grocery Essentials Gift Card Keep her confident in the classroom FoodHero - More Savings. Less Waste. FoodHero is the app dedicated to reducing food waste by offering surplus products at great deals! Budget pleasers mass offer ads

What's new

Celebrate Dad!

Heirloom Tomato Ceviche
Total Time 50 min Serves 4
Korean-Style Pork Slider
Total Time 25 min Serves 12
Watermelon Beergarita 
Serves
Hawaiian-Ribeye Steak
Total Time 4 h 20 m min Serves 2-4

For all other questions regarding your AIR MILES Reward Miles please visit airmiles.ca.

icon close
information icon

To serve you better, Safeway is introducing 360Health Pharmacy & Wellness,
our digital pharmacy service.

This page will redirect to 360HealthPharmacy.ca where you can manage
your prescriptions, request refills, and book appointments, all in one place.

close

Check Out Our New Mobile App

A Fresh Way to Find Savings

Learn MoreArrow
Mobile App Image