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A message to our customers on COVID-19 Read More About Sobeys COVID Response

Scene+ is coming
September 22, 2022
to safeway in
Western Canada

September 21st, 2022 is the last day you can Earn & Redeem AIR MILES at Safeway in Western Canada

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IMPORTANT INFORMATION ABOUT AIRMILES AND HURRICANE FIONA

You may experience longer wait times with our Customer Care Centre as it is in Halifax and has been impacted by Hurricane Fiona. Please note that you are able to access your account or enroll by going to Sceneplus.ca or to the Scene+ app

FAQ

What is Scene+?

Scene+ is one of Canada's leading lifestyle loyalty programs. The Scene+ program offers members opportunities to earn and redeem points when and how they want to be rewarded. Members can earn and redeem Scene+ points at Safeway and other participating grocery stores and pharmacies, for travel with Expedia, movies at Cineplex, dining at Swiss Chalet, Harvey's, Montana's and more.

Partner Update

Empire and its select banners across the country, including Safeway, will be transitioning from AIR MILES to Scene+ beginning in Atlantic Canada in August 2022, and then continue across the rest of Canada culminating in early 2023. Find frequently asked questions below.

What is Scene+?

Scene+ is one of Canada's leading lifestyle loyalty programs. The Scene+ program offers members opportunities to earn and redeem points when and how they want to be rewarded.

Scene+ will include our leading grocery, pharmacy, liquor and convenience brands in Canada, as well as travel through Expedia, banking solutions through Scotiabank, dining with over 700 Recipe Unlimited restaurants (like Swiss Chalet, Montana's, Kelseys and Harvey's), movies through Cineplex and redemption partnerships with great brands like Apple, Best Buy and many others.

For all other questions regarding your AIR MILES Reward Miles please visit airmiles.ca