Hand-selected | Well-marbled | Aged to perfection
Sterling Silver® Premium Beef is cut from Canada AAA beef and aged for a minimum of 14 days for optimum tenderness. Its excellent marbling offers a tender, juicy steak-house-style experience that's not only worthy of special occasions, but happily served for everyday meals. Exclusive to our banners
The Top 2/3 of AAA. What does it mean?
The AAA label refers to the amount of marbling, the fat woven through beef that adds flavour and tenderness. Sterling Silver Premium Beef is cut from the top ⅔ most marbled AAA beef.
Treat your family to Sterling Silver premium steaks and roasts for everyday cooking and special occasions.
The Certified Tender* shield means the meat has been certified by the Canadian Beef Grading Agency to be tender and aged perfectly, so you can count on delicious results. You’ll only find this label on select Sterling Silver premium cuts.
*CBGA certiﬁes that this product meets process requirements for Certiﬁed Tender beef. For more information on Certiﬁed Tender beef visit CertiﬁedTenderBeef.ca.
Featured Cuts and Tips
Prime Rib Steak
Beef Tenderloin Steaks
Inside round roast:
Cross rib roast
Eye of round
Boneless blade pot roast
Flat Iron Top Blade Steak & Roasts
Sprinkle steaks with fine-grain table or sea salt, or medium-grain kosher salt. Add some freshly ground pepper or a favourite seasoning blend, if you like.
Pat It Dry
To develop that perfect browned crust, a steak’s surface needs to be dry when it hits the hot grill. Use a paper towel to blot away any surface moisture just before putting it on the grate.
When to flip your steaks
It's okay to flip your steaks regularly. (Unless you want perfect grill marks, that is.) Making multiple turns with a spatula or tongs is easier than trying to get the timing just so on a single flip, and it can help cook the meat more quickly and evenly. Turning steaks occasionally can even prevent dry, curled or cupped edges.
Check the temperature
Use a probe-style digital thermometer to check internal temperatures.
Cook your cut of beef to an internal temperature based on your preferred doneness:
- Medium-rare: 63°C (145°F)
- Medium: 71°C (160°F)
- Well-done: 77°C (170°F)
Let it rest
Let beef rest 5-10 min. after grilling. This helps keep in juices.
Sterling Silver Rib Eye
Sterling Silver Top Sirloin Medallions
What to look for:
Depending on your preferred doneness, the edges or entire surface of the beef grills to a deep brown. If you like pink in the middle, the meat should have some "give" when pressed. If it's firm, it's likely already at well-done.
Flipping steaks frequently can help with more even cooking and avoid over-searing. This can result in a juicier steak.
Sterling Silver Flat Iron Steak and Roast
What to look for:
Flat iron can appear pinker inside even at the same doneless level as other beef cuts. Try grilling flat iron to a lesser doneness than usual for maximum tenderness and flavour. Remove from BBQ at 63°C (145°F) for medium-rare or higher temperature, as preferred. Tent under foil to retain cut’s ample juices.
Flat iron draws on expert butchery and is one of the most tender beef cuts available. It's regarded as second only to the tenderloin for tenderness.
Why dry age?
In a word: flavour. The dry aging process naturally breaks down the fibres in the meat for an exceptionally tender texture. As the beef ages, much of the water inside evaporates, concentrating its rich, bold umami flavour.
Find Dry Aged Beef at the following locations:
- Safeway West Broadway, BC
- Safeway Beltline, AB
- Safeway Arbutus, BC
- Safeway Caulfield Village, BC
- Safeway Crowfoot, AB
- Safeway Tuxedo, MB
Use this handy guide and find oven roasting tips, oven temperatures to remember and tools to help you on your quest for the perfect oven-roasted beef roast.
Make the most of different types of beef and steak cuts so you get the more out of your purchase. Here are expert tips on how to cook beef for the best possible results (plus a few recipes for inspiration!).
More Ways to Enjoy Sterling Silver
Get to know your cuts
Get the most out of your beef: know the cuts and how best to prepare them for everyday dining to special moments worth celebrating.
Top Sirloin medallions
Steak frites gets an update with this Seared Steak with Horseradish Sauce & Sweet potato Fries recipe. Perfect for a special birthday dinner, Valentine's Day meal or just because!
Inside Round Roast
Simple tips and effortless how-tos in our ultimate guide helps you plate up succulent roast slices for family meals or dinners for two when the weather gets chilly.
Grilled T-bone steaks complete with a lemon dill butter and asparagus in under an hour? Oh, yes you can! Father's Day, graduation dinner or long-weekend dining just got upgraded!
Daunted by cooking beef, especially if you've chosen a premium cut? Have no fear! Whether you're grilling or pan frying, we break it down for you in 3 easy steps, no matter the occasion.
The silver rules of every day grilling in 8 easy steps.
Spiced Strip Loin Steak
Spice up your summer grilling with this Spiced Strip Loin Steak that's ready in 20 minutes!.
*Sterling Silver Premium Beef is exclusive to participating Sobeys owned and operated banners.